It’s becoming increasingly crucial for enterprises of all sizes to maintain a unique social media presence. However, managing all social channels efficiently poses a challenge for companies with multiple social presences. Most well-established companies consider social media marketing very important, as it is a process of gaining website traffic or attention through social media sites. We have seen more players entering this field in the past 12 months, particularly because of its ease of accessibility and relatively inexpensive way to conduct marketing campaigns.

Social media marketing increases user engagement, but the audience must be provided with interesting posts. Firms post humorous, informative, and other media aimed at encouraging readers to share it with their friends. Companies offer giveaways, discounts, and promotions on social media, allowing customers to learn about and study new products. This also helps individuals interact with each other and build relationships. This increases brand awareness and improves customer services, as marketing on social media is driven more by word of mouth than by paid media.

If your firm is also planning to do social media marketing, the first thing to do is understand which companies exist that do this kind of marketing. Also, clearly understand what kind of services they offer and whether they will help your firm grow. Be clear about what you aim to achieve. We hope this article helps you decide on investments for your social media marketing tools as we look at major consultants providing social network marketing. We examine important features of Sprout Social, North Social, Virtue, Buddy Media, Involver, and Yammer.

Sprout Social helps you manage your social presence across multiple channels from one dashboard. The plans are designed for small brands with affordable and robust management tools. Pricing starts at $9.99 per month for managing up to five identities, and for $49.99 per month, you can manage 10 identities with more tracking data. It offers easy dropdown menus from your browser to assign social tasks on your own if you wish.

North Social can enhance your Facebook Page significantly. No HTML knowledge is required. There are mainly 19 apps ranging from video players and Twitter streams to maps and much more. All plans are affordably priced, and there’s no contract, allowing you to cancel your subscription at any time. You can also configure special welcome pages for non-members, targeting them to join your page. Their websites are easy to navigate with many sample works and informative videos. Some of their features include:

  • Multi-social platform
  • Scheduled posting
  • Waterfall view to Facebook and Twitter
  • Instant engagement via response tools
  • True social ROI with goal tracking
  • Campaign-level publishing analytics

Virtue considers themselves as helpers to build brands in the social community. They use the SRM platform to manage multiple brands’ products and locations. The plans provide an easily scalable solution for companies of all sizes. Some of their features include:

  • Universal navigation through the Virtue Dashboard that encompasses all products
  • Single sign-on with advanced security protocols
  • Multi-platform support to align all your social marketing efforts under one platform
  • Team management to organize your global team the way you want

The Virtue Social Relationship Management Platform aids in publishing content creations, social commerce, community engagement, and analytics – all on one platform. The App Library has a developing list of local and global apps used to engage fans. The Global Support function provides multi-location support powered by multiple global Virtue offices. Building long-term relationships is considered an important step, focused on as “Customer Engagement”. Tools are also provided for educational resources and multiple network support for Facebook and Twitter.

Buddy Media works with nearly 1,000 of the world’s largest companies. With Buddy Media, you can easily create and deploy customized and interactive content that can be shared on your social networks with user-friendly drag-and-drop options. You can choose from a list of 50 different kinds of apps.

Involver helps its customers more easily and cost-effectively enhance their social experience. Oracle recently purchased Involver, and all are expecting to receive the most advanced and comprehensive cloud-based social solutions. Like others, it is integrated with Twitter, LinkedIn, and other mobile applications. They boast an impressive 200,000 installed applications + 325 million “fans” across Facebook and other networks. Facebook themselves used Involver to create the Leaderboard for the FIFA World Cup Facebook Page. The Audience Management Platform (AMP) that Involver provides can monitor and schedule updates across Facebook and Twitter.

Yammer was purchased by Microsoft for $1 billion and is now used by more than 200,000 companies. Yammer is designed for company collaboration, file sharing, knowledge exchange, and more, aiming at increasing team efficiency. They also have a mobile app that keeps all of your co-workers connected to you anytime. The Yammer Pages publish content, share notes, and create wikis in real-time, allowing you to see exactly what your co-workers are working on. The Yammer files manage all relevant files so that you never get confused. Use this tool to better manage your social activities.

Social media has always proven that it can drive the audience with quality content.