A/B Testing

A/B testing, also known as split testing, is a method of comparing two versions of a webpage or app to determine which one performs better. By serving variant A to one group and variant B to another, it measures variations in user behavior and statistically analyzes which variation achieves the desired outcome more effectively.

August 6, 2018

How to Perform A/B Testing in an eCommerce Website

Testing is a critical phase in the software development lifecycle. As a web development company, we employ numerous testing strategies to identify and address issues…

July 25, 2018

Important Segments Of Testing eCommerce Websites

This is the era of online deals where everything is just a single click away from us on the internet. Businesses today thrive depending on…