This is the era of Online Deals. Everything is just at a single click away from us on internet. A business thrives today depend up on the online customers.That means, we are living in a world of eCommerce. Shopping in person and shopping online has many differences. Online shopping has many advantages like time saving, easy access of products world wide etc…
Digital ecommerce web design agency help you to make business strategies and plans.You have choice of many ecommerce web designing company who can build your dream of an online shopping website. They are able to design and develop online store where you can sell your products as well as others.
Most of the ecommerce websites share common structure and theme,E.g:
- Search Results Page
- Product Details Page
- Order Form Page
- Order Confirmation Page
- Login Form Page and Accounts Pages
Of course there must be many other pages too. But, these are common in all ecommerce websites.
This is a simple quote always to be remembered in the ecommerce sector.
“better the site, better the business”
It is very important that the web/application should undergo thorough testing to keep the website better. Some of the typical testing are:
- Functional Testing
- Usability Testing
- Security Testing
- Performance Testing
- Database Testing
- Mobile Application Testing
- A/B Testing
However, retail websites are highly dynamic, that is, site is not same for a longer time.It will be keep on updating with data such as new products, offers, new best sellers, and most popular products etc.
Now, Let’s discuss some of the important things to test in ecommerce website or an application.
# Functionality Testing of Ecommerce Applications
An ecommerce web/application must have important elements such as:
Category Page:: This is a page for product types, that is, it consists of product size, color and type.Here, we should have a sorting feature to list all the items according to the customer’s need. It could be in terms of price ascending/descending, according to the brand, size etc he/she chooses.
Product Description Page :: It consists of product title, description, images, related products, add to cart features etc.
Shopping Cart :: This include product list view, removing product from the list, different payment option list etc.
Before we go for Functionality Testing, we should know the proposed ecommerce website or application. Features listed above are commonly found in ecommerce websites. Make sure all those features are available while testing.
Search :: Search algorithms are very crucial in an ecommerce website. A customer usually starts by searching the product name or type in the website. So he expected to see a relevant result and product on his screen.
These are some of the common test to be taken on search:
- Search based on product name, brand name or category. For E.g: Laptop, Sony Vaio E Series, ADIDAS Casual Shoes, Electronics etc.
- Search result should be relevant
- Results displaying per page
- Different filtering and sorting options
- Navigation and scrolling feature for multiple page results
- There should be suggestion for the customer while searching
# Testing Ecommerce Application Workflow
This is the complete testing on the web or application regarding it’s workflow. This workflow consists of:
- Login and Signup Option
- Search Function
- Product Reviewing
- Filter and Sorting Features
- Add/Remove Functionality in Shopping Cart
- Checkout Process
- Order Number and Invoice Preparation
- Payment Gateway and Payment Processing
- Product Tracking and Delivery
# Payment Gateway Functionality
Payment gateway functionality is another important feature we should be more concentrate. Because, each customer is valuable and their online transactions details should be highly secured. Let’s go for some of the checkout and payment process you must check:
- You need to check the product price is same everywhere it appears, shipping charges, taxes, discount etc.And make sure the customer get the exact bill for what he purchased. This can be tested by changing delivery address, coupon code, number of products etc.
- You are responsible to check the payment is possible through the different payment methods such as Netbanking, credit/debit/ Master/Visa/Rupay cards etc. You can check these with dummy account and cards. Also you need to check whether the order is cancelled or not and payment ID is sent back to the customer.
- Make sure the invoice created are sent to the specified email ID after payment process.
- Finally, you need to check the refund process, email, refund receipts are working properly.
# Performing Security and Vulnerability Assessment
Every ecommerce websites deals with many transactions and holds many personal informations(includes banking details). So, the chance of vulnerability to the account is very high. Hence, the application should undergo tight security testing. You can use testing methods such as SQL Injections, ethical hacks on login, register, payment gateways etc.
# Web Browser Compatibility
The customers in an ecommerce website or application may use different platforms and web browsers. People may use web browsers like Google Chrome, Mozilla Firefox, Internet Explorer, Safari, Opera etc. So you should make sure that your customers use the application in every web browsers without any difficulties.
# Mobile Responsiveness
Smartphone penetration rate is rising year by year. Mobile phones are overtaking laptops and desktop platforms in terms of internet usage. And companies emphasis on the mobile view of the application first. You need to test responsive design of the website for different mobile screen resolution.
# Performance and SEO compatibility Checking
Web Development company always checks the performance and seo compatibility of all websites especially ecommerce websites. Your ecommerce website should give user a tremendous look and feel in terms of webpage loading speed, efficiency, throughput, data transfer rate, database performance, website traffic etc.
To increase the performance rate, you need to implement Search Engine Optimization(SEO) techniques for the site. You need to test the SEO strategies like image alt & title optimization, content duplication, url optimization etc.
There are many other common features that you need to test in an ecommerce website or application. It includes web page format, accessibility, readability, cookies, social media buttons, adding and removing of content, analytics etc. As a responsible web development company, we should conduct all types of testing.
“Testing is an infinite process of comparing the invisible to the ambiguous in order to avoid the unthinkable happening to the anonymous.” – James Bach
Testing never ends and there exist no products without single bug. By implementing thorough testing on your ecommerce website, you can reduce the number of errors before launching but can not rectify 100%.