Testing is one of the main phase of software life cycle. As a web development company we follow many testing strategies to find and rectify our product. In every phase of development process of an application, we need to test in one or other way whether the application provides the expected outcome.This is what an ecommerce webdevelopment company does to make sure about the quality they provide.
Here, we discuss on A/B Testing in an ecommerce website. Before that, let’s see what exactly A/B Testing is.
- What is A/B Testing?
A/B Testing is a comparison testing of two versions of a web page to see which among them performs better. We compare two versions,let’s call them version A and version B. Hence this testing is known as A/B Testing. Both A and B is tested by showing to the similar visitors at the same time. The winner will be the one which get the higher conversion rate.
Every website will have certain goals. Of course, eCommerce website also will have goals set to achieve. An eCommerce website always target visitors buying products. That is the way for a website get more conversion rate that takes the website to next level.
- How and What to Test?
This is exactly based on goals you set. It could be increase in number of users, conversion rate. CTR, sales and bounce rate etc.. For example, when you set your goals to increase in registered users, you might test a minimum of these elements for sure.
- Wordings, font, size and style used in register form
- Size and structure of the form
- What are the mandatory columns and check the probability of users ready to fill it
- Title and description
- Display of website policy and conditions
- Total website layout
This test will let you to know more about the website features and what is the behaviour of users on this site, what refrains the users to stay on the site etc. Hence you can go for the next step to resolve this issue.
- A/B Test on Headlines
Headline or title is something that attracts the users. Always headline of blog, advertisements, articles decide whether a user to stay or not. In A/B Testing we test all our headlines to ensure it is capable of holding a user. This is more important on social media such as facebook, Twitter, Google Plus etc…
For example, we go for A/B Testing in Buffer Twitter post. And the specific headline process will be look like:
- For each post, find five to ten headlines and let the marketing team to decide
- We choose the best three among the given headlines and post them in the buffer twitter account
- All these will be posted in the morning or in the afternoon, So we can expect more reliable data to receive
- We can track the performance in buffer analytics and find the best performing headline. This will remain as the header of the post.
- A/B Test on Images to Social Share
A/B Testing is also conducted on the images we use in the website in the similar way. We test whether the image posted could make any impact on engaging users on it. It always make a positive sign. The expanded image holds people to stick on the post.
To test this we analyse tweets with extended image and tweets without image. You can see the winning tweet is with image and that is retweeted, shared, and favorites by users.
Top 10 Tules for A/B Testing
- VWO(Visual Website Optimizer)
- Usability Hub(Five Second Test)
- Google Analytics
- Buffer Analytics
- AB Tasty
A/B testing is very important for an ecommerce website growth. A/B Testing help you to analyse the growth and hence improve on the particular thing. So never think of neglecting A/B Testing in your ecommerce website at any cost.