Link building is a critical aspect of Search Engine Optimization (SEO) that involves acquiring hyperlinks from other websites to your own. A good link building strategy not only improves your website’s visibility and Google ranking but also enhances user interaction. Here, we will discuss some effective link building strategies for 2015 that can help your website rank higher on Google.

1. Guest Blogging

Guest blogging is a powerful method to build relationships and obtain high-quality links from other websites in your niche. However, it is crucial to approach guest blogging with caution. In the past, Google’s Matt Cutts has highlighted that Google has penalized several major blog networks for spamming practices. When guest blogging:

  • Ensure Relevance: Choose to guest post on websites that are relevant to your niche.
  • Focus on Quality: Provide valuable, well-written content that benefits the host website’s audience.
  • Avoid Over-Optimization: Keep your link profile natural by varying anchor texts and not overusing keywords.

2. Leveraging Social Networks

Social networks are excellent platforms for promoting your content and earning backlinks:

  • Content Promotion: Share all your new content on social networks to increase visibility.
  • Engage with Your Audience: Regular interaction on these platforms can lead to natural link building as others share your content.
  • Utilize Web 2.0 Sites: Sites like Tumblr and Blogger offer opportunities to create content that can link back to your site.

3. Creating Quality Content

The cornerstone of a successful link building strategy is high-quality content. Content that is informative, engaging, and valuable is more likely to be shared and linked to:

  • Diverse Formats: Include a mix of videos, images, podcasts, and webinars.
  • Relevance and Value: Ensure your content addresses the needs and interests of your audience.
  • Encourage Sharing: Make it easy for visitors to share your content by including share buttons and engaging CTAs.

4. Acquiring Links Through Testimonials

Writing testimonials for products or services you have used can also be a subtle way to gain backlinks, especially if the provider’s website links back to your site:

  • Genuine Feedback: Only write testimonials for services or products you genuinely value and believe in.
  • Avoid Spam Tactics: Do not use testimonials solely for the purpose of link building; focus on providing useful feedback that can benefit others.


In 2015, effective link building requires a strategic and thoughtful approach that focuses on building genuine relationships and providing value to both your audience and the wider community. By implementing these strategies thoughtfully, you can enhance your website’s SEO performance and achieve better rankings in Google search results. Remember, the goal of link building should always be about quality over quantity, focusing on building sustainable and beneficial links.