1. Content Marketing

Content Marketing is set to become even more significant in 2015. As businesses gain a deeper understanding of their audience, the creation and distribution of targeted content will be paramount. The focus will be on producing top-notch content that educates and engages the audience effectively, leveraging a strategy that delivers the right content at the right time.

Key Tips for Effective Content Marketing:

  • Focus on creating high-quality content that educates the reader.
  • Use rich anchor text sparingly to avoid penalties.
  • Link internally when relevant and beneficial for the reader.
  • Don’t shy away from linking to external sites, including competitors, if it adds value for the reader.

2. Social Media Marketing

Social media’s impact on e-commerce is expected to grow significantly in 2015. With more businesses diversifying their social media strategies and increasing ad budgets, especially on platforms like Twitter, LinkedIn, and Facebook, understanding and engaging with the target audience through social media will be crucial.

Strategic Tips for Social Media Marketing:

  • Set clear goals for your campaigns.
  • Document your strategy and plan in detail.
  • Choose the right platforms based on where your audience is most active.
  • Develop a content strategy tailored to each platform.

3. M-Commerce

Mobile commerce is projected to hit $120 billion globally in 2015. With the rapid increase in smartphone and tablet usage, creating mobile-friendly content is essential. By 2017, it’s expected that 87% of online product sales will be conducted via mobile devices.

Mobile Commerce Tips:

  • Focus on acquiring quality users.
  • Streamline the checkout process for efficiency.
  • Use device data to inform your strategies.
  • Encourage social sharing and user-generated content to boost engagement.

4. SEO

SEO continues to evolve, moving away from keyword stuffing to a more nuanced approach focused on overall user experience. With Google’s algorithms frequently updating, it’s vital to plan your SEO strategy to adapt to these changes.

Essential SEO Tips for 2015:

  • Ensure your website has a fast load time.
  • Use SEO-friendly URLs.
  • Create high-quality content that addresses user needs.
  • Optimize your site for mobile users.
  • Focus on earning links naturally rather than building them through manipulation.

5. Free Shipping

Offering free shipping can significantly enhance customer satisfaction and increase sales. Statistics show that 50% of online shoppers prefer to wait longer for delivery if shipping is free, indicating that free shipping is a highly valued option.

Tips for Optimizing Shipping:

  • Ensure quick dispatch of orders.
  • Package items securely to prevent damage.
  • Eliminate unnecessary middlemen to reduce costs.
  • Provide tracking or delivery confirmation to reassure customers.

Implementing these strategies can help your eCommerce business stay competitive and responsive to consumer preferences and technological advancements in 2015.