It’s becoming more and more crucial for enterprises of all sizes to have a unique social media presence. But it is a challenge on how to manage all of its social channels quite efficiently, for companies having multiple social presence. Most of the well established companies considers Social Media Marketing very important as it is a process of gaining website traffic or attention through the social media presence. We have seen more players entering into this field in the past 12 months; particularly because of its ease of accessibility and relatively cheap way to conduct marketing campaigns.


Social Media Marketing increases the user engagement; but the audience must be provided with interesting posts. Firms follow posting of humor, informative and other media that aims its readers to share it to their friends. Companies give giveaways discounts and promotions at social media, that also makes its customers to know and study about the new products of the firm. This also helps individuals to interact each other and build relationships.  This increases the brand awareness and improves customer services; as the marketing doe at social media are driven by word of mouth rather that paid media.


If your firm are also planning to do social media marketing, the first thing to do is to understand which all companies exist that does these kind of marketing. Also understand clearly what kind of services they offer and will that make your firm grow better. Be clear about what you need to achieve. Hope this article would help you to decide the investments for your social media marketing tools as we look at the major consultants providing social network marketing. We look at the important features of Sprout Social, North Social, Virtue, Buddy Media, Involver and Yammer.


Sprout Social helps you to manage your social presence across multiple channels, controlling every action from one dashboard. The plans are designed for small brands too with their affordable and more robust management tools. Pricing starts at  $9.99 per month for managing up to five identities and with $49.99 per month, 10 identities with more tracking data. You get to have easy drop down menus from your browser to assign social works your own if you wish to.


North Social can be taken to make your Facebook Page much better. You don’t need any kind of HTML knowledge for this. There are mainly 19 Apps ranging from the video player, twitter stream, map and much more. All the plans are low price and there is no contract for anything, allowing you to cancel your subscription at any time you need. You can also configure special welcome pages for non members targeting them to join your page. Their websites are easy to navigate with many sample works as well as good videos. Some of their features include

•    Multi social platform

•    Scheduled Posting

•    Waterfall view to FB and Twitter

•    Instant Engagement via Response tools

•    True Social ROI with Goal Teacking

•    Campaign Level Publishing Analystics


Virtue considers them as a helper to build brands on the social community. They use the SRM platform to manage multiple brands products location. The plans provide an easy scalable solution aiming companies of all sizes. Some of their features include:

•    Universal Navigation – through the Virtue Dashboard that encompasses all products

•    Single Sign-On – with advanced security protocols

•    Multi-Platform Support – align all of your social marketing efforts under one platform

•    Team Management – organize your global team the way you want

The Virtue Social Relationship Management Platform helps in publishing content creations, social commerce, community engagement and analytics – all on one platform. The App Library has a developing list of local and global apps used to engage their fans. The Global Support function helps in multi-location support powered with multiple global Virtue offices. Building long term relationships are also considered as an important step and are focused titled as “Customer Engagement”. There are also tools to provide educational resources as well as multiple network support for Facebook and Twitter.


Buddy Media works with nearly 1000 of the world’s largest companies. With Buddy Media you can easily create and deploy customized and interactive contents that can be shared on your social networks with much more easy drag and drop options. You can choose different kinds of apps that can turn you good from a list of 50.


Involver helps its customer more easily and in a cost effective manner in the social experience. Oracle recently purchased the Involver and all are expecting to receive most advanced and comprehensive cloud based social solutions. As other it is integrated with Twitter, LinkedIn and other mobile applications. They have an amazing 200,000 installed application + 325 million “fans” across Facebook and other networks. Facebook themselves used Involver to create the Leaderboard for the FIFA World Cup Facebook Page. The Audience Management Platform (AMP) that Involver are providing; can monitor as well as schedule updates across Facebook and Twitter.
Yammer was purchased by Microsoft with $1 billion and is now used by more than 200,000 companies. Yammer is designed for the company’s collaboration, file sharing, knowledge exchange and much more that aims at increasing the team efficiency. They also have a mobile app that makes all of your so-workers connected to you anytime. The Yammer Pages publishes content, share notes and create wikis in real time allowing you to see what exactly your so-workers are working in real time! The Yammer files do manage all the relevant files so that you never get confused. Use this better tool for managing your social activities.

Social Media have always proven that it can drive the audience with quality contents. The life is rapidly going very quickly that you need to create contents smart enough to pause the users who spends less than a second on a post at social media. Keep the points ahead that customers get from marketing tools and use them wisely, Good Luck!!