In the previous blog we discussed about how marketing agency can help your eCommerce business. And now we are going to discuss about the top 5 on-page SEO tips in 2015. Here we described the on-page SEO techniques that you are already using but these are still important, as we move into 2015.
Target Your Website Around One keyword
Choosing the right keyword is the prominent stage in the SEO. Selecting wrong keywords and stuffing keywords may harm your website. Always keep your site optimized around one area or keywords. These keyword must be used in the page title, Image ALT text, heading, page content, etc.
Selecting Wrong keywords affects your ROI (return on investment). And also affects your site traffic. And you might check that the highly searched keyword, always rank well, but it is not easy to get your site in the top position in the search engine because of the heavy competition. So always prefer a medium searching keyword for your website to rank better in the search engine
URL must be Short & Descriptive
A URL is the main thing a search engine first crawls for ranking your website. So the URL’s must be short and descriptive. If you don’t use targeted keywords in the URL, instead of that you must use words that effectively describe the contents of the page because URL score high in the ranking factor.
Make your site URL short by giving page’s topic and keyword, Make sure to put the most important words in the beginning of the URL. Another main thing you should check to avoid the repeating of words in the URL’s of the pages, it would make complicated while crawling your Website.
Optimize Page Titles
The page title is the result we found while searching anything in online, so we must take more consider in writing page title. An optimized page title helps you get more traffic to your website and thus it also increase the ranking of your website. Simply we can say that the title tag tells search engine and searchers what the page is about.
Since it only previews 50-60 characters of the page title, So make the best title for your web pages within 60 characters to attract searchers to strike your webpages from the search result. You can also put keywords or topics towards the page content that will help searchers to know what the webpage is about.
Quality inbound links are one of the main ranking factors. In the upcoming days we can notice that inbound links to ensure that they are constantly growing and natural links are gaining more importance. To make the search engine presence of your website better then you must be aware of the importance of on-page optimization.
For a successful webpage or website, you need to gather many quality links from quality websites. This is the time when you need to build natural links, Natural link building is a positive product of all the rest of the SEO.
Increase Site Speed
Another main critical ranking factor is the site speed, it matters in search ranking. Users don’t like to wait more time, so increase your website speed. Some important points to take in consider to increase your website speed is:
- Reduce server response time
- Enable compression
- Enable browser caching
- Minify Resources
- Optimize images
- Reduce the number of plugins
- Reduce redirects