Search engines help us to get what we need with simple search queries. People now prefer to search online to get the details of literally anything. With different search engines available to get search results, Google has dominated among all. Search Engine Optimization is a process to make your website rank higher in the organic search results with respect to the keywords.
The first thing you need to remember at the On Page Optimization Strategies is that all those keywords that you are focusing must be in your website. To know how people search the keyword, you can use the Keyword tool of the Google Adwords. This tool can give information regarding which keywords as search volumes globally and locally. You can also build new keywords ideas that can help your website to have a good presence in the search engines. Submitting your current website at the Google keyword tool gives you information about the current keyword structure. It shows which all keywords are currently using up with related keywords that must be targeted.
Make sure you add the keywords in the proper places of the website. Search Engines give higher priority to meta texts in a web page. The most important of it include the proper usage of page title, meta description, meta keywords. Similarly there must not be more than one h1, h2 etc. tags.
You need to have the body content very optimized with the keywords. There must not be stuffing of the keywords performed on the web content. You can check the keyword density ratio and text to HTML ratio to find out that there is no stuffing done. While creating a web page you also need to generate the URL with proper structure. Usage of underscores in the URL is bad for SEO. It is also recommended to give links to your inner pages sorted at the footer.
Coming to the images, each of the images that you use have several attributes like image name, image descriptions, image ALT tags etc. You can also make your keyword appear in these attributes. Also ensure that the hyperlinks given to the images are also done in the proper way, with a few inbound links as well. After doing all these steps for a webpage you must make sure that search engines indexes your page. The code to check whether your web page is indexed is as:
Type “Site:url” in Google search field.
Eg: “site:http: //www.seamedia.in/why-is-it-important-to-consider-marketing-tool-providing-consultants/”
See this example from the famous SEO service provider, the SEOmoz that tells how important it is to consider the page meta elements.
Save the below checklists to perform on your webpage for On-Page SEO.
- Include Keywords in the title
- Include Keywords in URL
- Include Keywords in Image Names
- Include Keywords in Image ALT tags
- Give a hyperlink to category web page
- Give a hyperlink to subcategory webpage
- Give a hyperlink to the homepage
Google itself provides their tools to analyze the website and gives us reports. With Google Webmaster you can review your websites and identify if there are any crawl errors or other problems on your site. Google Analytics also analysis your websites giving information as how the audience is reaching your websites. With these tools, you also get to know how you can improve from your current search result position. Check the page size of all webpages and ensure that it is the proper size of less than 60kb.
A modified page must be present to deal with those random and missing website URLs. This is very important to make your website free from 404 errors. Similarly the URLs – www and non www must be directed to your website. After making the necessary change create a new sitemap file. The produced sitemap must be given to the search engines to inform them that a new website and its pages have been created. You can also request the search engines to never crawl to a particular web page or sections by mentioning them with proper tags on creating robots.txt.
People have started browsing the websites with mobiles too. Your website must be mobile friendly. With proper mobile optimizations, reduce the load time of your website in mobile using good mobile CSS. Mobile optimization also increase the time that an audience spend on the site while at mobile. See the example below to understand the user experience of mobile optimized site and a normal one.
You can know the current traffic status and presence of your website by checking Alexa ranks and page rank. This is calculated with respect to the amount of traffic that your site has. The website presence on social media website like Facebook, Google Plus, Linkedin, Twitter etc. are also needed. All of your web pages must be allowed to be shared in the popular social media. A non linkable page is a bad move in SEO. You can also add the social media page links on your home page, or sections of your social media pages; for the audience to like, share or comment.
There are also some other tips for you to have efficient SEO results. Setting up a blog and posting regular blogs with keywords is an important thing to do. You can also set up the presence of your company at your location on all the major maps service and later giving the picture of the map on your website. Make sure that your website has a favicon present. It is also good to have language options. You must check that your website is not listed in the spam blocker list and safe browsing is allowed.
Concluding with an official Google video about How Search Works
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