The eCommerce world is continuously changing and advancing in recent years. Here we are discussing about some top SEO strategies for eCommerce websites that will help you in 2015.
Some SEO Strategies for eCommerce Websites
If your website needs to get the best result in top search engines, ensure that you just use keywords with wisely. You want to search for the best keywords from the Google keyword planner, which provides you the best favorable keywords for your website, its competition and search Value. By using the Google keyword planner, you can also search the appropriate keywords for a specific region or time span. Ensure that your keyword density is safe, if your keyword density is high, it may occur penalties from Google.
Meta Title And Meta Description
Use the chosen keywords not only in your website content, however, ensure that you just created an attractive title and meta description for your page. They are the first and best impression of your web site, as shown within the search engine. Use your focus keyword within the title and meta description. ECommerce platforms like KartRocket give you many apps to urge custom-built SEO titles and meta descriptions, as per the essential SEO rules. Write Meta details to simplify the whole history of your website/article that is helpful for search engines to display the results in search engine.
Avoid Duplicate Content
Duplicate content is that the biggest enemy of any search engine. Therefore, ensure that your eCommerce web site doesn’t contain any duplicate content. Whether you are writing content for your homepage, blog or product description, ensures that you just set up your content correctly. Get a unique and informative Content For Your website. Don’t Forget to add the Keywords In It. Google algorithm is programmed efficiently for understanding the duplicate content, So don’t copy paste content from other websites.
Even before its description, visitors focus on product Images, because it is that the sole approach they’ll imagine your product. Therefore, make sure that you are using top quality pictures. As per SEO norms, ensure that your images are simply noticeable to robots. Optimize your image and use all the mandatory ALT tags, as per the chosen keywords. Product images help your customer to understand the product well. Even though the customers can’t touch the products manually, with the help of perfect pictures the customer get an entire idea how it looks like.
If you think that that stuffing keywords can facilitate your store to rank simply, then you’re certainly living in a very dream world. As mentioned here, search engines have sensible mind. If you include keywords with no relevancy, then you may not well ranked in the search engine. To make sure that Google doesn’t reject your store, stop adding unwanted keywords. Check the keyword density on every page. Keyword stuffing leads to get penalties from the Google algorithm
Before buying a product from an eCommerce website, Visitors checks product review. Not only the product review provides you a unique content, however, your possible customers gets to know that your product or company is real. Also, Google lets review pages simply rank on its search engine. A product review is important in eCommerce websites because it helps in building trust and credibility for your online store, also fresh and unique content for SEO.
In Search engine ranking, Social Media activities had a great impact. Due to more popularity the Social Media page ranks higher than the official website. Provide social media plug-ins on your homepage, product page and even blogs so users will simply like, comment or share the page for a better user experience and also for more exposure.
Hopefully this post has given you some ideas about the important SEO strategies for ecommerce websites and it can help you boost sales on your online store.