There are many SEO ranking factors that can make the search engine crawlers consider our website more relevant to the associated keywords. Here in this blog post that comes on our SEO blogs of SeaMedia, we consider the SEO work checklists that must start with the on page works.
SEO factors that improve the ranking
Beside making the web pages and designs to attract the customers, we usually miss out some of the basic tips to improve page rank. So it is very important to understand these points and SEO factors that improve the ranking of your website. All of the points must be well done for both small and big websites. The following are the things to do before the link building process are to be done. We have categorized the SEO factors as 1: Website content related, 2: URLs and Link navigation related and finally 3: General tips and Analysis. Most importantly you know that the keyword must be in the content of your web page. A wrong keyword that is absent in the website; if linked with the link building may not turn to be in a good way as needed.
Top 20 SEO Ranking Factors related to Website Content
Giving the keywords in the page title is very important in getting a higher position in search engine results, that must kept short as 70 characters.
Give the keywords in the meta description and write sentences that best describes your web page.
Give the related high demand keywords at the meta keyword section with including a long tail keyword that best suits your web page.
Do not forget to give h1 tags in your webpage with the headline made with the keyword.
Never give multiple h1 tags in the same webpage, instead you must provide only one.
Include keywords in h2 tags that can be made in those texts that comes as a subsection of the h1 headline
Keywords in body
After identifying the most suitable keyword phrases that related your web page, make that phrase come 2 or 3 times in the body.
Never stuff keywords, by repeating a same set of keywords many times; instead maintain a steady consistency like 4 times in 300 words.
You can highlight the keywords like making it bold, or italics or as underlining; making it noticeable to the users as well as to the search engines.
Some crawlers calculate text to html ratio of each page and affects the page ranking if the ratio is too low.
Check your web page content with the online copy checker to make it a unique content on the web.
Once a set of keywords related to your website sections are made select the important keywords to be included in the body after finding the search volumes from the audience.
Reduce the bounce rate by giving breadcrumbs at the top or bottom of your page by making the audience easy navigation to their required page.
Even though images attracts audience, the number of images can be reduced if it takes time to load; instead you may try the loading of images on scrolling down.
Set up a Blog, to post new contents that can contain related keywords for the customers to view at the search engines and by increasing the impression of the web pages
Give Logo Name with Keywords, so that an image search may also bring your company logo in the search results.
Replace Usage of Flash with html components so that the search engine crawlers can read the text inside it quite easily.
Give images names with keywords for image search bots to display and make a link to your website from the image search results.
Give ALT tags on images with keywords, as the search engine uses image bits.
Use Image Description with keywords for the image search bots to display the images of your company at image results.
Top 20 SEO Ranking Factors related to URLs and Links
Give the best keywords in the URL that suits the web page, one of the most important ranking factors.
Give Footer Inner Pages Links, to support and make the subpages more visible to search engine crawlers and to increase keyword ranking
Link Logo to Homepage, for making easy navigation to the main page from the inner sub pages for better navigation options.
Replace underscore with dashes in the URL; to make the web link available in search results for both of the keywords rather that keyword1_keyword2.
Give names in URL to replace special symbols as such URLs are given low priority to be indexed, and are considered to be generated with codes from the website.
Give Modified page for random URLs with a message that such URL does not exist and possibly a link to the main page or contact texts to drive the customers.
Replace long URL with short ones, making keywords close to the domain names to get more priority in the search results.
Fix Broken links using XENU software that gives us the list of the status of all the links; so that we can work on 404 error status.
Fix the Crawl Error Pages from Google WebMaster results on the crawl status of the website.
Give considerable amount of internal links, not making much, but at least 2 or 3 from a page to your other inner pages.
Give rel=”nofollow” on external links to make the Google doesn’t count as the SEO factor of the linked page and to make the link only for the user’s help to read extra on the mentioned topic.
Make HTML Sitemap present in the website to show all the links of the website to be easily accessible for the users and crawlers.
Validate XML Sitemap to make the necessary changes in the xml file for easy reading for the search engines.
Submit the sitemap files to search engines to let them understand the website structure and levels of all the webpages to crawl and index.
For large website with many webpages, collect the structure of Sitemap that shows the different levels of pages and priority level to understand how to give meta details like title, descriptions and keywords.
Use search engine crawl-able links, that makes all the link in the website reachable from the home page at least.
Make the Important pages link from the top of the home page, as the crawlers give more importance to the link appearing at the top.
Hyperlinks must contain title, so that users and crawlers can get more details on the page that it is heading to.
Use descriptive hyperlinks for internal links including the necessary words that describe the page that the page it is linked.
Top 20 SEO Ranking Factors that you miss out
Avoid .com/index.html or .com/home by implementing a 301 redirect to correct version if such URL exists to focus the URL to a single one.
Make Social Media Spaces Buttons on the home page to make visitors like or follow to get company updates on their social network feeds
Give Sign Up Option via Social Media to collect more information about our customers, there by finding and exploring more interests of them.
Give Dynamic content like latest tweets, user comments etc. at the home page, for page freshness.
Set up your place on Google Maps by pointing your store location and verifying the details given on the map listing; to improve local searches and search queries with place names.
Give the map to your website on the contact page to make the map services trust on the ownership of the map listings.
Give Language option in html with codes for each of them, like lang=”en” for English.
To ensure the website does not contain any malware, checks Spam Blocker status and make sure your website is safe.
Similarly to Spam Blocker to ensure that the website is viewable to all Check the Safe Browsing feature is valid.
Make Favicon Present which is the icon that comes with the web browser tabs.
The Java script that is used in the website must be crawable by search engine
Install Google Analytics by keeping the Analytics script appear on all pages to analyze the performance of the website.
Install Google Webmaster tools by giving the Google unique ID on your website, or uploading the html file got from the webmaster.
Do www and non-www redirecting to a same page, to make the search engine crawlers understand that both must be treated as same website.
Check website loading time to fix those web components that takes longer time to load from the results of the pingdom tools.
Make proper page size that comes under 100kb for easy loading for all visitors.
Structured Data from schema.org for rich snippets, Making a photo or stars along the indexed search pages.
Make Robots.txt present in the website and are accessed through www.website.com/robots.txt to include those sections which must not be crawled or indexed by the search engine crawlers.
Check all pages are indexed in search engines like Google by typing site:URL in the search bar of Google.
Allow users to select options of different language and country, if you set up various versions of your website, like to show the product pricing in different currencies.
Get these SEO factors that rank your website
Get the professional SEO services from Sea Media, with solving every above mentioned SEO factors that affect the ranking. We have got strategies with quality content making with optimized adding of keywords that is quite essential for a good ranking. We understand that more than just the SEO factors that affect the ranking, the process of media creation to attract an audience in the promotional activities are to be given importance. We support our SEO clients in the weekly blog writing with the research on the industry related topics, along with the tips to improve page rank. Our team make sure that the basic industry and category keyword research are performed and design the web pages accordingly. Get our cheap SEO services now. Get our plans by clicking the SeaMedia-SEO-Plan.
Get this Summary on the on-page SEO factors to improve ranking as presentation.